Artist Management and Promotion
The management of an artists career is a fascinating part of the music industry. It involves the development of an artists' learning needs as well as their artistic and career interests. This role would typically be undertaken by an artist manager, but may at times be undertaken by self-employed artists on behalf of a collaborative group. A background in accountancy, marketing or administration is useful since artist managers are responsible for managing budgets, contracts, financial plans and the financial aspects of advertising.
In addition, students will cover the skills required to enter into more general areas of promotion in the music industry. In this entrepreneurial role promoters, artist managers and self-employed artists are responsible for developing and maintaining an extensive network of industry and media contacts so that all avenues for promoting artists are explored and used.
Events and Touring
Students will how to source and select venues or sites for events. It requires the ability to analyse event plans to determine venue or site requirements, develop selection specifications, assess, choose and contract venues or sites. Students will also cover the skills and knowledge required to coordinate arrangements for a touring production. The unit focuses only on the additional skills and knowledge for touring and would always be combined with other stage management and technical units in the workplace
Music Copyright, Licensing and Distribution.
Over three units, students will cover a variety of copyright, licensing and distribution topics. Firstly it includes the management and exploitation of copyright arrangements, including assigning and licensing rights and ensuring copyright is protected locally and internationally. In addition, students will discover how to manage, promote and negotiate licensing of specific musical works. Logically tied in with this is the management of the distribution of music in both physical and digital formats, as well as products associated with the music.
Artists and Repertoire
Students will cover the applies to the development of artists and their repertoire, which involves finding new talent (artists) and administering the recording of their work (repertoire). This role would typically be undertaken by an artist and repertoire (A&R) manager, representative or scout, in line with company policy for live performance and/or recording projects. Successful A&R managers are able to foresee and capitalise on the commercial potential of new and emerging artists, trends, styles and genres of music
Writing for the Music Industry
Here students will undertake several different approaches to writing for the music industry. Firstly students will be applying an advanced level of music industry knowledge in their chosen field. This could include research and analysis of information relevant to work roles within the music industry, such as industry structures and operations, employment issues, industry trends, networking, emerging technologies and industry laws and regulations.
Secondly students will analyse and apply concepts about the social significance of music to one's own professional practice. This requires an in-depth understanding of the function of music in society, particularly in relation to the cultural significance of music in the lives of individuals and groups. This knowledge could be applied in the context of measuring the cultural and commercial value of music as a precursor to placing music products in the market place.
Lastly students will write at least two different kinds of music industry documents, such as an album review and a media release.
Small Business and Finance Skills
Here students will cover the skills and knowledge required to identify and comply with the regulatory, legal, taxation and insurance requirements, and risk management needs of small business. In addition students will financial management within a work team in an organisation. This includes planning and implementing financial management approaches, supporting team members whose role involves aspects of financial operations, monitoring and controlling finances, and reviewing and evaluating effectiveness of financial management processes in line with the financial objectives of the work team and the organisation.
Success as a freelancer requires a high level of self-motivation and discipline, an ability to develop industry networks and an entrepreneurial attitude when pursuing work opportunities. Freelancers are usually responsible for negotiating their own contracts. Here students will cover the skills and knowledge required to operate as a freelancer within the creative arts industry.
Secure Funding for Projects
People responsible for securing funding for creative arts projects apply the skills and knowledge outlined in this unit. In this role they are responsible for determining the amount of funding required, locating likely funding sources, developing funding proposals and maximising their chances of ongoing funding opportunities. This role would typically be undertaken by an artist, artist manager, promoter or senior administrator.