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Diploma student part of team to win inaugural prize in World Photo Cup

Diploma student part of team to win inaugural prize in World Photo Cup

Kevin Chamberlain completed the Diploma in PhotoImaging in 2007.   His work has consistently won awards. We are excited to announce the latest one below...

Technical specs of the image.......
Nikon D800E, 24-70mm lens, f/5.0, 1/60 ,ISO 400, tripod mounted, available light.   Here are Kevin's comments regarding the image you can view via the link  below

This image was one of a number of images produced for Specialist Lighting supply company Zumtobel Lighting - mainly intended for the cover of their Product Catalogue in Australia. A major selling point for the client, is the colour temperature, colour rendition and colour stability of their latest LED light products. This client wanted visually striking images symbolising the use and importance of accurate colour.
This was not the easy task I first imagined. I shot many versions with different light sources and angles. Ultimately, an alternate diagonal image with prominent shadows cast against a white background was used to wrap-around the cover pages whilst a simplified version of this image was used on the front inside cover .
I submitted this image to APPA in 2013 where it was judged as the highest scoring commercial image for the 2013, scoring 94 points (a Gold award). Subsequently,  this image was included as part of the Australian National Photographic Team for entry into the inaugural World Photographic Cup for 2014 .  22 countries from 4 continents were entered into this first edition of the Cup where Team Australia reached second place behind the USA.   http://worldphotographiccup.org/submissions-by-country/

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