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Rob's Campaign

About Us

One Man's Journey in Search of His Career Dream

Meet Rob, a man who decides to leave the family kebab business and broaden his horizons. Rob chooses TAFE Western Sydney as the institution that will help him make his dreams come true. We follow Rob as he embarks on his educational journey, and aside from a few initial 'cultural differences' we see him flourishing in his new environment; acing classes and making life long friends along the way.

Episode 1: Careers Expo

Rob's had enough of his parents nagging him, so he decides to go and check out TAFE Western Sydney's Careers Expo.

Episode 2: On Course

Rob has a tour around the campus with his chaperone, Dave.

Episode 3: First Day at School

Rob starts at TAFE Western Sydney and after getting over his first day jitters, settles into his new classes.

Episode 4: Makin' Friends & Influencing People

Rob discovers life outside the classroom and tries out the extracurricular activities on offer.

Episode 5: The Big Wide World of Work

It's time for Rob to put everything he has learnt at TAFE Western Sydney to the test.

Episode 6: Hats in the Air

It's graduation day and Rob has brought his whole family to support him through the ceremony.


Choose TAFE Western Sydney in 2017

Continue the journey with Rob as he heads off on his mock ‘election campaign’ trail to encourage future students to achieve their further education goals by Choosing TAFE Western Sydney in 2017.

Along his journey Rob will meet many well-known TV personalities who assist him throughout his campaign in debating against ‘Greggles’ the benefits of TAFE and University.

Launching the campaign

Episode 1

Episode 2

Episode 3

Episode 4


Following the success of “Educating Rob” and “Rob’s Campaign”, TAFE Western Sydney and Rob Shehadie once again team up to challenge popular misconceptions about TAFE.

In their latest perception-shifting campaign, Rob hits the streets of Western Sydney to set the record straight and separate Fact from Falafel.

A proud TAFE Western Sydney graduate himself, actor, writer and stand-up comedian Rob Shehadie became a TAFE Western Sydney Ambassador in 2016. Follow his latest campaign, or catch up on previous campaigns by clicking the images below.

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